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The Ownley mission is simple: offer purposeful pieces & encourage a mindful, fun-loving and effortless approach to style.

Central to our collections is a feeling of relevance & authenticity. We do away with wasteful practice, catering to the unofficial uniform of women everywhere in a shared vision of sustainability, accountability & transparency.

The brand appeals to those who sought after quality with a sustainable edge. There’s a sense of attitude embedded in the clean lines of the Ownley project, with ethics & aesthetics at our core. We create easy-to-wear & equally hard-to-resist pieces, in harmony with honest price points.

Ownley you, Ownley me. Wear your values and be the change.



“As a brand, we are committed to our planet. Our goal is to evolve our company behaviour to reflect a more sustainably-minded outlook, to continue to implement social and environmental practice to ensure we are delivering conscious fashion, and to be truly honest about our impact on the environment.”

“The only way forward is for everybody to do their part - and we want Ownley to be part of this movement.”

Ownley you, Ownley Me.
 Ainsley Hansen & Hayley Dawson